Today we decided to analyse a campaign which was designed for the Spanish market. Since we are based in Barcelona, we are really interested in observing how Spanish people regard social media and how other interactive agencies approach different briefs. The client of this campaign was Nescafe.
For those living outside of Spain, not familiar with the economic …
The Betalabs Team has decided to form a routine of posting social media case studies. We want to share with our readers and visitors our opinion on social media campaigns, discuss and interact with people that share our interests. We believe in the power of communication, and most of all, in the power of social …
Happy days are here as BetaLabs favourite web 2 marketing toy, Movyo, is now in Private Beta. After in-house testing we will be rolling it out to a few select clients for a private/public Beta before releasing our first real public beta.
There are hundreds of tools/devices for social media, several of them having 10s of millions of users and growing…The strategic approach is only way to avoid failures and confusion while reaching and engaging.
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Yes, your business should have presence in social media. What kind of approach to take as there are 2 basic options?
1. the dedicated corporate platforms, or 2. the public and real social media with policies?
Please contact us for more help.
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