If you live in a place where you are connected with media devices, it is practically impossible not to have heard of Lady Gaga. Some may say she is exaggerated; some may say that she does anything to attract the attention of the media; some may state they love her music! The idea is that everyone is talking about her.

We are aware of the attention she has been receiving in traditional press and media, but what surprised us in a positive way is the amount of buzz she generates on social media. If Lady Gaga is a marketing product, she is one of the best that has been launched in recent years.

Lady Gaga is one of the artists with a strong consolidated presence on social media. The work she and her team have put in is impressive. Many companies could learn many things from her about interacting with their audience.

On Facebook, the official page of the artist has an impressive number of more than 5,600,000 fans. Each of her posts receives an average number of 10,000 likes and more than 1,000 comments. Her fans receive constant updates about the work of the artist via her Facebook page, so they are always connected with her activity. The same thing happens on Twitter, where she has more than 3,000,000 followers.

Why is this so good?

Sure, the numbers are great, but what exactly do they mean in terms of social media? Basically, through her activity, Lady Gaga manages to bond with her fans. Her music is great, but eager fans need more than just good music nowadays. They need to feel connected. Why wait months or even years to connect with your favourite artist when you can send your thoughts just by writing a comment. What Lady Gaga did via her Facebook page was to create a fan club online, where everyone has access, and all opinions are important. We are all very aware of the power that masses have, and Lady Gaga has managed to form a community of fans that can’t wait to hear her new single or see her next crazy and spectacular outfit.

How did she do it?

She had the courage to be different and knew how to engage with her audience. Her fans are called “Little monsters”. She tattooed her arms with the message “Little monsters”. She expresses her love and gratitude towards her fans. In other words, she is not the usual celebrity.

What she did was to create another type of music star, and by that we don’t refer to her outfits. We have always seen celebrities or famous singers like some kind of untouchable persons, that we dreamt of communicating with. An autograph meant the world to us. What Lady Gaga did was to create an image of an icon that actually communicates with her fans. So instead of being a normal celebrity, who only mentions the fans when she receives an award, she constantly remembers her fans how grateful she is to them for their support.

Lady Gaga is the clear evidence that a good product in this case her music, and social media are the key to success.