Can it or can it not be measured? There are tons of conversations on this subject including some ROI calculators. The majority of the experts seems to believe that ROI is not a part of SM. Why not?
It is true that social media gives much more and not all that generates revenue in a short run. However, the campaigns can be screened and translated into monetary units as well as the campaigns in other media. Again, it all depends…on how you set the objectives. Social media can become an essential part of companies´ online marketing channel if only the approach is designed and implemented in a professional manner.