Last week we started our Friday Routine, where we discuss major news of the week that attracts our attention.
As we stated, last week was all about Facebook, and the impressions of their announcements continued to draw comments from different fields this week also. The main concerns revolve around two issues: privacy settings and the Open Graph.
Privacy …
Friday Routine
Social Media Strategy – Disaster Planning
Strategic Planning for Social Media
As referred in our previous feed approximately 40% of organizations are moving to the strategic approach what it comes to their presence in Social Media. Approximately 23% of the companies have already reached the strategic stage.
Fine so since proper planning is fundamental to any successful activity. “If you fail to plan …
Airlines and Twitter: Effective Customer Service
The recent volcano eruption in Iceland blocked flights in most of Europe and an important part of other continents too, for more than a week. Millions of passengers were stuck in various airports, an important number of flights were cancelled, and both airlines and the tourism industry registered hundreds of millions of losses. Unable to …
Social media case study: Siemens Water Footprint Calculator
Siemens is a company that has an organizational culture focused on sustainability and preserving the environment. Almost each area of their business is undergoing a corporate social responsibility project. In this period, a questionnaire is featured on the website of the company to measure the impact of corporate social responsibility and the way people foresee …
Friday Routine
We’ve decided to start a Friday routine, for our own and our readers benefit, in which we discuss the main social media movements that drew our attention, impressed us or we simply consider worth mentioning and sharing. We welcome all sort of comments and discussions since we would want to hear further opinions from people …
Foursquare users in Spain
A few days ago the IAB Spain released to the press a report about the users of the “much talked about social network”, Foursquare in Spain.
Although the current usage of the network is more than disappointing, we observed some information that offers an incentive to those who believe that location based marketing is here to …
Product placement and social games
For marketers, product placement has always been a promotion method that has proved to be efficient, and, depending on the place and time, cheaper than other marketing actions. Everyone knows that Carrie Bradshaw has a wardrobe full of Manolo Blahnik shoes; Charlie Harper from “Two and a Half Men” has a Mercedes-Benz or the jail …
Social media trend: Location based social networks
Last year was all about Twitter; in 2010 it’s all about Foursquare or to be more precise about location based social networks. This trend has started, as usual, in the US, where New Yorkers have created a trend about sharing their location with friends.
What is a location based social network?
Basically, a location based social network …
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