Siemens is a company that has an organizational culture focused on sustainability and preserving the environment. Almost each area of their business is undergoing a corporate social responsibility project. In this period, a questionnaire is featured on the website of the company to measure the impact of corporate social responsibility and the way people foresee the future in what regards social media as a main communication channel.

With the celebration of the World Water Day on the 22nd of March, Siemens Water Technologies Division wanted to learn more about how much could Facebook users save from their current water consumption.

How did they do it?

Siemens created an application on Facebook with whom they managed to offer each single user the precise number of gallons of water he could save. The campaign is still running so you can measure your own savings here. The mechanism is simply, by going to all daily habits in which water is used, the application calculates how many gallons of water each user is wasting. At the end of the survey, the user receives a series of suggestions he could apply in order to reduce the water print of his actions. According to the actions they commit to, every user receives a number of gallons he’s saving.

Why is it a good idea?

Siemens is a company that aimed and has achieved the positioning of a reliable and responsible company. All their communication actions are designed to establish the image of a responsible corporation, which cares for its customers and the environment. This action of the company is just another milestone in establishing that image. Via their Facebook application, Siemens has managed to raise awareness regarding uncontrolled water consumption, offer their users an efficient and well designed tool to measure their impact, raise the awareness about their water systems and finally to position Siemens as a responsible corporation.

Since the campaign is still running, we have no information regarding its efficiency, but results must be as good as the concept and implementation.

Conclusion

In an era where the environment matters for the consumer, a company like Siemens shows that care beyond customers support, even after the purchasing process has ended. They managed to do this via a Facebook application showing that the company is taking this new marketing channel seriously as an efficient communication tool.

Although we appreciate the message and outlook of this campaign, we were not able to find the official Siemens Facebook Page. Our search offered us a series of suggestions, but none of them have proved to be the official page. That leaves us wondering, who should be first: the fan page or the campaign?