Privacy and purchase (Weekly Routine)
Once again Friday has arrived, so it is time to draw a line and analyse the events of this week. We encourage comments and opinions, so feel free to share them with us in the comments section below.
Facebook steps up and addresses privacy issues
We talked in the previous Friday article about the rising concerns regarding privacy issues with which the company was confronted. This week, Facebook gathered another round of media attention by stating they are preparing a new set of privacy settings that will make this feature easier to understand for the average user.
All week, changes were revealed, and statements from Mark Zuckerberg and his team were quoted in order to better explain the measures taken and to further support Facebook’s vision of an open web. More information about what the new set of privacy settings means can be found here and(or) here.
The most interesting aspect of this action is Facebook’s decision of actually stepping up and openly discussing privacy. The company has introduced changes regarding this aspect before but never was user reaction so powerful. Facebook has gained the fame of a controversial company but until now critics weren’t so relevant in determining the company’s measures to improve the situation.
The launch of the Open Graph provoked a remarkable impression on both social media influencers and users. Not knowing exactly what information is available and who has access to it started vehement reactions to the extent of which an international Quit Facebook Day was founded. MySpace announcement of introducing easier privacy settings added more wood to the fire. We are anxious to see how users will react to the new set of changes and whether privacy concerns are going to be tamed or not.
Yahoo acquiring the Asian foursquare
We have mentioned before how Yahoo tried to acquire the trending social network, Foursquare. The negotiations did not come to an end, and Foursquare is still a company that belongs to its founder. Still, this week, Yahoo confirmed it has stepped into the location game, at least on the Asian market. Yahoo bought Koprol, an Indonesian version of Foursquare. This is an important strategic action in behalf of the company, who might win the Asian market if their actions are applied as planned. As we foresee it this is a subject that we are going to discuss in future editions. The potential of this idea, as we see it, is huge so it is going to be interesting to monitor how exactly Yahoo is going to grow and develop it.
Don’t forget to share your opinions with us in the comments section below.

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