and the winners are…
Macy’s,
Merry Christmas
and
Santa Claus!
- Happy Holidays!
The social media phenomena 2010 – an overview
With only a few days till Christmas it is time to wrap up the social media year. The major common denominator is huge growth supported by impressive figures, such as Facebook sales ($2bn up 150% from 2009 and value >$40bn), and users in …
Happy Social Media Holidays!
How to create a Social Media Policy?
Why does a company need a Social Media Policy?
Every organization, regardless of the activity level in social media should establish guidelines for social media use of the employees. This is simply because an increasing amount of people – including the employees – uses social media.
The guidelines should not be a complex set of rules that …
Geosocial networking applications
As the vacations are happily over in northern hemisphere and our previous blog concerned vacation planning and social media we now want to share our experiences of using social media or better said geosocial networking while traveling on vacations. – What is geosocial networking again? It embodies the major characteristics of mobile, social and location-based …
Social Media Strategy – Disaster Planning
Strategic Planning for Social Media
As referred in our previous feed approximately 40% of organizations are moving to the strategic approach what it comes to their presence in Social Media. Approximately 23% of the companies have already reached the strategic stage.
Fine so since proper planning is fundamental to any successful activity. “If you fail to plan …
Social Media ROI
Can it or can it not be measured? There are tons of conversations on this subject including some ROI calculators. The majority of the experts seems to believe that ROI is not a part of SM. Why not?
It is true that social media gives much more and not all that generates revenue in a short …
Social Media Metrics – Lead Generation
More demand on smart lead generation systems and management
A Marketing Sherpa study indicates that the companies with more mature Social Media approach have a strong need for smart lead management systems. Indeed, the lead generation ranks the second after increased website traffic in quantitative social media objectives. Tracking leads and convert them to sales is …
Social Media Tools
There are hundreds of tools/devices for social media, several of them having 10s of millions of users and growing…The strategic approach is only way to avoid failures and confusion while reaching and engaging.
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Social Media Strategy
Yes, your business should have presence in social media. What kind of approach to take as there are 2 basic options?
1. the dedicated corporate platforms, or 2. the public and real social media with policies?
Please contact us for more help.
Social Media Consultancy
According to MarketingSherpa research 40% of the organizations with social media presence are in the transition phase from the trial one over to the strategic phase. What kind of needs does your company have for social media? Follow this site for news or contact us for consultancy.

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