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Social media trend: Location based social networks

Posted Apr 9 2010 by adela.chioveanu in BetaLabs, Latest, Social Media with 0 Comments

Last year was all about Twitter; in 2010 it’s all about Foursquare or to be more precise about location based social networks. This trend has started, as usual, in the US, where New Yorkers have created a trend about sharing their location with friends.
What is a location based social network?

Basically, a location based social network …

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Finding people on Twitter is hard? Not if you read this article

Posted Mar 29 2010 by adela.chioveanu in BetaLabs, Latest, Social Media with 0 Comments

Since we are a company focusing on marketing and social media, we decided to start a new routine where we share with our readers our latest discoveries on social media tools. In marketing, one of the most important things one should consider is target audience. This is an important question that everyone engaging in social …

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Social Media ROI

Posted Mar 4 2010 by markku.nummila in BetaLabs, Consultancy, Social Media with 0 Comments

Can it or can it not be measured? There are tons of conversations on this subject including some ROI calculators. The majority of the experts seems to believe that ROI is not a part of SM. Why not?
It is true that social media gives much more and not all that generates revenue in a short …

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Social Media Metrics – Lead Generation

Posted Feb 21 2010 by markku.nummila in BetaLabs, Consultancy, Movyo, Social Media with 0 Comments

More demand on smart lead generation systems and management
A Marketing Sherpa study indicates that the companies with more mature Social Media approach have a strong need for smart lead management systems. Indeed, the lead generation ranks the second after increased website traffic in quantitative social media objectives. Tracking leads and convert them to sales is …

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Ad:Tech New York

Posted Nov 27 2009 by derry.birkett in BetaLabs with 0 Comments

BetaLabs goes to AdTech New York“ad:tech is the most inspiring digital marketing forum I’ve found. It’s an efficient way of keeping current, networking with premier practitioners, and spawning ideas. In short it is high content, high choice, and consequently an enormously valuable regional conference.”

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