Summer is approaching and for most of us this means vacations and probably a smooth combination between the sun and the sea. We at Betalabs are also going for a summer break and want to share with you some ideas on how to plan and book flights, hotels, event tickets by using social media in …
Lingerie industry and social media
Experience and time have proven that there are products that can become addictive, and by that we are not referring to illegal substances. Experts from the fashion and beauty industry could confirm this theory based on their sales growth rates for certain products. Products like shoes and lingerie have been known as items that some …
Privacy and purchase (Weekly Routine)
Once again Friday has arrived, so it is time to draw a line and analyse the events of this week. We encourage comments and opinions, so feel free to share them with us in the comments section below.
Facebook steps up and addresses privacy issues
We talked in the previous Friday article about the rising concerns regarding …
Beauty industry and social media
Since ancient times, women have been passionate about all the things that could make them feel more attractive and beautiful. Fashion industry and its growth are the living proof that women developed a real interest in looking good and expressing their personality via the clothes they wear. Walking in the same line with fashion, there …
Friday Routine
So another working week will see its end today, and that means it’s time for our Friday Routine. As in the previous posts, we aim to display news that draw our attention, and comment them with our readers and followers.
Facebook will launch its location feature
The social media giant has announced at the end of last …
Location based social networks – who will win the battle?
We’ve previously discussed the emerging trend of this year, location based social networks. Last year, Twitter and micro blogging were the trending topic on everyone’s agenda, and this year the shift was made towards geo localization.
For companies, the benefits of knowing exactly where their potential customers are located are enormous. While in Twitter’s case, it …
Twitter as a customer service tool
Comcast is the largest provider of cable services in the US and one of the most important telecom companies in the world. They provide Internet and broadband phone services, and in the era of social media and the Internet those are core services and users have high expectations.
Comcast is not present in the Spanish market, …
How fashion industry could use Foursquare
Probably there are few persons who haven’t heard of Zara, H&M and Mango by now. Revolutionizing with a very different product concept, these three gigantic companies have invented low-cost fashion.
It is generally accepted that the fashion industry invented the word “trend”, and so, fashion couldn’t be expected to miss the latest trend: social media.
High class …
Airlines and Twitter: Effective Customer Service
The recent volcano eruption in Iceland blocked flights in most of Europe and an important part of other continents too, for more than a week. Millions of passengers were stuck in various airports, an important number of flights were cancelled, and both airlines and the tourism industry registered hundreds of millions of losses. Unable to …
Social media case study: Siemens Water Footprint Calculator
Siemens is a company that has an organizational culture focused on sustainability and preserving the environment. Almost each area of their business is undergoing a corporate social responsibility project. In this period, a questionnaire is featured on the website of the company to measure the impact of corporate social responsibility and the way people foresee …
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