Probably there are few persons who haven’t heard of Zara, H&M and Mango by now. Revolutionizing with a very different product concept, these three gigantic companies have invented low-cost fashion.
It is generally accepted that the fashion industry invented the word “trend”, and so, fashion couldn’t be expected to miss the latest trend: social media.
High class …
How fashion industry could use Foursquare
Airlines and Twitter: Effective Customer Service
The recent volcano eruption in Iceland blocked flights in most of Europe and an important part of other continents too, for more than a week. Millions of passengers were stuck in various airports, an important number of flights were cancelled, and both airlines and the tourism industry registered hundreds of millions of losses. Unable to …
Social media case study: Siemens Water Footprint Calculator
Siemens is a company that has an organizational culture focused on sustainability and preserving the environment. Almost each area of their business is undergoing a corporate social responsibility project. In this period, a questionnaire is featured on the website of the company to measure the impact of corporate social responsibility and the way people foresee …
Foursquare users in Spain
A few days ago the IAB Spain released to the press a report about the users of the “much talked about social network”, Foursquare in Spain.
Although the current usage of the network is more than disappointing, we observed some information that offers an incentive to those who believe that location based marketing is here to …
Lady gaga and social media, not a bad romance at all
If you live in a place where you are connected with media devices, it is practically impossible not to have heard of Lady Gaga. Some may say she is exaggerated; some may say that she does anything to attract the attention of the media; some may state they love her music! The idea is that …
Opinion: Google menciona Espana como pais que censura el acceso al Internet
Todas las personas que han leído hoy el periódico, han visto la noticia de que Google ha nombrado España como un país que censura el acceso al Internet.
Este articulo quiere expresar nuestra opinión sobre el tema, y rogamos que se tenga en cuenta la nota subjetiva de el.
Pensamos que Google esta exagerando. Nombrar España junto …
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