We’ve previously discussed the emerging trend of this year, location based social networks. Last year, Twitter and micro blogging were the trending topic on everyone’s agenda, and this year the shift was made towards geo localization.
For companies, the benefits of knowing exactly where their potential customers are located are enormous. While in Twitter’s case, it …
Location based social networks – who will win the battle?
Twitter as a customer service tool
Comcast is the largest provider of cable services in the US and one of the most important telecom companies in the world. They provide Internet and broadband phone services, and in the era of social media and the Internet those are core services and users have high expectations.
Comcast is not present in the Spanish market, …
Social Media Strategy – Disaster Planning
Strategic Planning for Social Media
As referred in our previous feed approximately 40% of organizations are moving to the strategic approach what it comes to their presence in Social Media. Approximately 23% of the companies have already reached the strategic stage.
Fine so since proper planning is fundamental to any successful activity. “If you fail to plan …
Social Media ROI
Can it or can it not be measured? There are tons of conversations on this subject including some ROI calculators. The majority of the experts seems to believe that ROI is not a part of SM. Why not?
It is true that social media gives much more and not all that generates revenue in a short …
Social Media Metrics – Lead Generation
More demand on smart lead generation systems and management
A Marketing Sherpa study indicates that the companies with more mature Social Media approach have a strong need for smart lead management systems. Indeed, the lead generation ranks the second after increased website traffic in quantitative social media objectives. Tracking leads and convert them to sales is …
Social Media Tools
There are hundreds of tools/devices for social media, several of them having 10s of millions of users and growing…The strategic approach is only way to avoid failures and confusion while reaching and engaging.
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Social Media Strategy
Yes, your business should have presence in social media. What kind of approach to take as there are 2 basic options?
1. the dedicated corporate platforms, or 2. the public and real social media with policies?
Please contact us for more help.
Social Media Consultancy
According to MarketingSherpa research 40% of the organizations with social media presence are in the transition phase from the trial one over to the strategic phase. What kind of needs does your company have for social media? Follow this site for news or contact us for consultancy.

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