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Social Media ROI

Can it or can it not be measured? There are tons of conversations on this subject including some ROI calculators. The majority of the experts seems to believe that ROI is not a part of SM. Why not?
It is true that social media gives much more and not all that generates revenue in short run. …

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Social Media Metrics – Lead Generation

More demand on smart lead generation systems and management
A Marketing Sherpa study indicates that the companies with more mature Social Media approach have a strong need for smart lead management systems. Indeed, the lead generation ranks the second after increased website traffic in quantitative social media objectives. Tracking leads and convert them to sales is …

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Ad:Tech New York

BetaLabs goes to AdTech New York“ad:tech is the most inspiring digital marketing forum I’ve found. It’s an efficient way of keeping current, networking with premier practitioners, and spawning ideas. In short it is high content, high choice, and consequently an enormously valuable regional conference.”

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