Overview
Superbubo is an intelligent strategic approach for companies´ Social Media needs to cover everything from initial analysis, strategic planning, monitoring and measuring and execution of social programs. It is a 360º Social Media solution for large corporations with strong global brands, a high amount of website traffic and a significant presence in Social Media.
1
Strategic Planning
Superbubo walks you through the development of a social media strategy and architecture. This includes initial analysis, setting the objectives and developing strategy, determining the relevant key performance indicators, selecting the most appropriate channels, setting up guidelines and policies, and planning for social media attacks and disasters among others. Fundamental for a successful social media presence is alignment with the marketing strategy and internal communication of the social media goals.
2
Analytics
Superbubo begins by running an extensive digital media analysis with the objective of determining the initial position of your company and the competitors across various media. These involve blogs, social communities, traditional media in electronic format, and many more. The result indicates where your target audience can be reached.
Superbubo then monitors and measures the activities constantly, compares the results against the defined success metrics, and takes care of possible adjustments.
3
Action
Superbubo also implements the strategy, whether it involves social games, applications, content, deployment of dedicated platforms or simply tracking a campaign and reporting the qualitative and metric results. The objective is constant engagement and customer relationship management. The client will be informed with extensive monthly, or more frequent, customized reports.
Superbubo provides a wide variety of graphics that facilitate easier interpretation of the statistics and trends. And naturally it is also multi-lingual. The Superbubo offers your business an opportunity to converse with customers and learn from them.
This turn-key service provides the client with a full customized information package, but also a general overall package is possible. This includes key information such as activities, basic demographics (age, gender, country), a general sentiment indicator, and a buzzgraph that can be applied for SEO.
In summary, Superbubo involves formal, routinely performed processes that conform to our social media policies and defined objectives, measures results, and generates reports for clients´ successful social media presence. The alignment with the business strategy makes it a part of your marketing mix.
Who is it for?
Superbubo can be used by PR agencies / departments, advertisers / marketers, corporations, event organizers, publishers, media agencies, and many more. Whether you want to promote strong brands, manage your corporate reputation, publish statistics, polls, or expand to new areas in a cost-efficient way, Superbubo shows you the way around and if needed it provides a large variety of social media content services your strategy accordingly.
The Superbubo approach
The turn-key concept relies on the REAN Model (Reach – Engage – Activate – Nurture, please see below). Superbubo is very efficient since its initial listening process gives a clear image of the brand conversations based on billions of analyzed sources. This can be applied to set the objectives and to define the KPIs successfully. Also, the Superbubo analytics give valuable insight to related keywords that can be used for optimization.
EEngage: how people interact with the client business. In essence, engage is the process before a point of action that helps the prospective client come to a decision.
AActivate: a desired point of action has been taken by the visitor/client. This action can be a purchase, subscription, download, lead, sign-up and many more.
By using the Superbubo analytics each step can be carried out faster and with greater accuracy and success. The results then also work as benchmarks for future activities and improvements.
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