Top digital marketing trends 2011
Betalabs is packing for San Francisco to attend the ad:tech, the largest online marketer conference.
It takes place in April 11 – 13 in the Moscone Center, downtown San Francisco, and nearly 250 companies are exhibiting such Microsoft Advertising, Rapleaf, comScore, and LinkedIn, just mention a few ones. Among the absolut prominent …
and the winners are…
Macy’s,
Merry Christmas
and
Santa Claus!
- Happy Holidays!
The social media phenomena 2010 – an overview
With only a few days till Christmas it is time to wrap up the social media year. The major common denominator is huge growth supported by impressive figures, such as Facebook sales ($2bn up 150% from 2009 and value >$40bn), and users in …
Why does a company need a Social Media Policy?
Every organization, regardless of the activity level in social media should establish guidelines for social media use of the employees. This is simply because an increasing amount of people – including the employees – uses social media.
The guidelines should not be a complex set of rules that …
The core of your digital presence is strategy
“Participation in Social Media and Interactive Marketing is no longer revolutionary. It’s crucial.
In 2009, companies with dedicated social media activity boosted sales by over 18%, while those with minimal or no presence saw a 6% decrease. As 2010 marks a shift in consumer mentality from recession to recovery, …
As the vacations are happily over in northern hemisphere and our previous blog concerned vacation planning and social media we now want to share our experiences of using social media or better said geosocial networking while traveling on vacations. – What is geosocial networking again? It embodies the major characteristics of mobile, social and location-based …
As every Friday, we propose a weekly review of all the news that made the headlines of social media. We aim to express our opinions, and further discuss the news with all social media enthusiasts. We welcome opinions in the comments section below.
It has been a while since social media is on everyone’s lips. The …
We’ve previously discussed the emerging trend of this year, location based social networks. Last year, Twitter and micro blogging were the trending topic on everyone’s agenda, and this year the shift was made towards geo localization.
For companies, the benefits of knowing exactly where their potential customers are located are enormous. While in Twitter’s case, it …
Last week we started our Friday Routine, where we discuss major news of the week that attracts our attention.
As we stated, last week was all about Facebook, and the impressions of their announcements continued to draw comments from different fields this week also. The main concerns revolve around two issues: privacy settings and the Open Graph.
Privacy …
Strategic Planning for Social Media
As referred in our previous feed approximately 40% of organizations are moving to the strategic approach what it comes to their presence in Social Media. Approximately 23% of the companies have already reached the strategic stage.
Fine so since proper planning is fundamental to any successful activity. “If you fail to plan …
The recent volcano eruption in Iceland blocked flights in most of Europe and an important part of other continents too, for more than a week. Millions of passengers were stuck in various airports, an important number of flights were cancelled, and both airlines and the tourism industry registered hundreds of millions of losses. Unable to …
Recent Comments