Siemens is a company that has an organizational culture focused on sustainability and preserving the environment. Almost each area of their business is undergoing a corporate social responsibility project. In this period, a questionnaire is featured on the website of the company to measure the impact of corporate social responsibility and the way people foresee …
Friday Routine
We’ve decided to start a Friday routine, for our own and our readers benefit, in which we discuss the main social media movements that drew our attention, impressed us or we simply consider worth mentioning and sharing. We welcome all sort of comments and discussions since we would want to hear further opinions from people …
Foursquare users in Spain
A few days ago the IAB Spain released to the press a report about the users of the “much talked about social network”, Foursquare in Spain.
Although the current usage of the network is more than disappointing, we observed some information that offers an incentive to those who believe that location based marketing is here to …
Product placement and social games
For marketers, product placement has always been a promotion method that has proved to be efficient, and, depending on the place and time, cheaper than other marketing actions. Everyone knows that Carrie Bradshaw has a wardrobe full of Manolo Blahnik shoes; Charlie Harper from “Two and a Half Men” has a Mercedes-Benz or the jail …
Social media trend: Location based social networks
Last year was all about Twitter; in 2010 it’s all about Foursquare or to be more precise about location based social networks. This trend has started, as usual, in the US, where New Yorkers have created a trend about sharing their location with friends.
What is a location based social network?
Basically, a location based social network …
Opinion: Google menciona Espana como pais que censura el acceso al Internet
Todas las personas que han leído hoy el periódico, han visto la noticia de que Google ha nombrado España como un país que censura el acceso al Internet.
Este articulo quiere expresar nuestra opinión sobre el tema, y rogamos que se tenga en cuenta la nota subjetiva de el.
Pensamos que Google esta exagerando. Nombrar España junto …
Social media tools: Yammer
Using social networks at the workplace may not be considered an acceptable activity by companies, yet. Many companies still regard the activity of their employees on social media networks as leisure. The fact is that nowadays, social media networks are more than a place where you share with your closest friends your latest thoughts. Websites …
Recent Comments