Experience and time have proven that there are products that can become addictive, and by that we are not referring to illegal substances. Experts from the fashion and beauty industry could confirm this theory based on their sales growth rates for certain products. Products like shoes and lingerie have been known as items that some …
Social media case study: Siemens Water Footprint Calculator
Siemens is a company that has an organizational culture focused on sustainability and preserving the environment. Almost each area of their business is undergoing a corporate social responsibility project. In this period, a questionnaire is featured on the website of the company to measure the impact of corporate social responsibility and the way people foresee …
Social media case study: Nescafe
Today we decided to analyse a campaign which was designed for the Spanish market. Since we are based in Barcelona, we are really interested in observing how Spanish people regard social media and how other interactive agencies approach different briefs. The client of this campaign was Nescafe.
For those living outside of Spain, not familiar with the economic …
Social media case study: Dunkin’ Donuts
The Betalabs Team has decided to form a routine of posting social media case studies. We want to share with our readers and visitors our opinion on social media campaigns, discuss and interact with people that share our interests. We believe in the power of communication, and most of all, in the power of social …
Active-8 Personal Training
BetaLabs was responsible for the design and development of the new Active-8 website, promoting a personal training operation based in Barcelona.
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