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Betalabs goes to ad:tech New York City

Social Media never sleeps – a constantly changing landscape
That’s why we want to join the largest gathering of digital marketers, experience the latest and sniff the trends!

Tracy Tuten: Want the truth? “Social media research is a developing field of study focused on using passive data collection of residual elements in social media vehicles to understand …

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Lingerie industry and social media

Experience and time have proven that there are products that can become addictive, and by that we are not referring to illegal substances. Experts from the fashion and beauty industry could confirm this theory based on their sales growth rates for certain products. Products like shoes and lingerie have been known as items that some …

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Privacy and purchase (Weekly Routine)

Once again Friday has arrived, so it is time to draw a line and analyse the events of this week. We encourage comments and opinions, so feel free to share them with us in the comments section below.
Facebook steps up and addresses privacy issues
We talked in the previous Friday article about the rising concerns regarding …

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It is all about privacy settings (Weekly Routine)

As every Friday, we propose a weekly review of all the news that made the headlines of social media. We aim to express our opinions, and further discuss the news with all social media enthusiasts. We welcome opinions in the comments section below.
It has been a while since social media is on everyone’s lips. The …

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Beauty industry and social media

Since ancient times, women have been passionate about all the things that could make them feel more attractive and beautiful. Fashion industry and its growth are the living proof that women developed a real interest in looking good and expressing their personality via the clothes they wear. Walking in the same line with fashion, there …

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Friday Routine

So another working week will see its end today, and that means it’s time for our Friday Routine. As in the previous posts, we aim to display news that draw our attention, and comment them with our readers and followers.
Facebook will launch its location feature
The social media giant has announced at the end of last …

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Location based social networks – who will win the battle?

We’ve previously discussed the emerging trend of this year, location based social networks. Last year, Twitter and micro blogging were the trending topic on everyone’s agenda, and this year the shift was made towards geo localization.
For companies, the benefits of knowing exactly where their potential customers are located are enormous. While in Twitter’s case, it …

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Friday Routine

Last week we started our Friday Routine, where we discuss major news of the week that attracts our attention.
As we stated, last week was all about Facebook, and the impressions of their announcements continued to draw comments from different fields this week also. The main concerns revolve around two issues: privacy settings and the Open Graph.
Privacy …

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Lady gaga and social media, not a bad romance at all

If you live in a place where you are connected with media devices, it is practically impossible not to have heard of Lady Gaga. Some may say she is exaggerated; some may say that she does anything to attract the attention of the media; some may state they love her music! The idea is that …

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Social media case study: Nescafe

Today we decided to analyse a campaign which was designed for the Spanish market. Since we are based in Barcelona, we are really interested in observing how Spanish people regard social media and how other interactive agencies approach different briefs. The client of this campaign was Nescafe.

For those living outside of Spain, not familiar with the economic …

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