Comcast is the largest provider of cable services in the US and one of the most important telecom companies in the world. They provide Internet and broadband phone services, and in the era of social media and the Internet those are core services and users have high expectations.
Comcast is not present in the Spanish market, …
Twitter as a customer service tool
Airlines and Twitter: Effective Customer Service
The recent volcano eruption in Iceland blocked flights in most of Europe and an important part of other continents too, for more than a week. Millions of passengers were stuck in various airports, an important number of flights were cancelled, and both airlines and the tourism industry registered hundreds of millions of losses. Unable to …
Finding people on Twitter is hard? Not if you read this article
Since we are a company focusing on marketing and social media, we decided to start a new routine where we share with our readers our latest discoveries on social media tools. In marketing, one of the most important things one should consider is target audience. This is an important question that everyone engaging in social …
Lady gaga and social media, not a bad romance at all
If you live in a place where you are connected with media devices, it is practically impossible not to have heard of Lady Gaga. Some may say she is exaggerated; some may say that she does anything to attract the attention of the media; some may state they love her music! The idea is that …
Social media case study: Dunkin’ Donuts
The Betalabs Team has decided to form a routine of posting social media case studies. We want to share with our readers and visitors our opinion on social media campaigns, discuss and interact with people that share our interests. We believe in the power of communication, and most of all, in the power of social …
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