The Betalabs´ approach to Social Media is based on online marketing intelligence by using the latest tools and techniques. The result is a turn-key solution including strategic planning, analytics, and action to engage with the communities. Depending on the type of your organization and its presence in Social Media these modules will be adapted or alternatively delivered separately. Remember that your target audience is already in Social Media! Understand the full value of your social customers and start improving your inbound marketing processes now. Be the early bird in Social Media 2.0!

Strategic Planning and Consultancy

The major objective of the initial planning is to compile a social media marketing strategy that is aligned with your business and marketing objectives while taking into account the special characteristics of social media. An initial listening process needs to be carried out in order to understand the buzz about your brand; who is speaking, what they say and where the conversations take place. By doing this we can define your success metrics and set the objectives.

Social Media Analytics

We use various intelligence tools to monitor and measure the conversations in social media. Monitoring should be an ongoing process to listen to the tone, to identify the perfect forums and influencers for the brand and to engage with the audience. Powerful analytics tools enable monitoring of millions of digital conversations worldwide across various media, recognize the sentiment, and measure the against the set objectives. Naturally, it is important to understand what and how to measure. Adjustments and improvements can be done to guarantee your success.

Execution of Social Programs

Based on the objectives and planning the strategy will be implemented across various social platforms which we call as a social program.

Whether it involves social networks, microblogging, geosocial channels or a mix of these depends on the the monitoring results, your existing online presence, and the selected strategy.

The objective is to engage your brand with qualified audience which by sharing the message improves the brand awareness and reputation and eventually increases sales. Successful client interaction nurtures the relationship which results in higher loyalty and advocacy.